4 Tips to Dramatically Improve the Quality of Your Content

You’ve faced it at one point or another. That blank stare out the window watching the cars pass by or watching the person next to you drink their coffee at a local Starbucks. They look back at you and then comes those awkward few seconds where you completely forgot why you looking around in the first place. It’s the blank stare of bewilderment when you have no idea what to write, not a single clue or what to do on your next post or video.

The Challenges of Fresh Content Creation 

One of the biggest obstacles that every entrepreneur faces is generating fresh content out of thin air. You can only go so far with paid ads and a strong social media presence. You also need to drive traffic to your website and that means putting up quality content on a regular basis in order to build up your reader base.

The best way to gain traffic, build backlinks, and increase your search rankings is to regularly publish new content to your site. But, if don’t put up consistent content you won’t get the kind of traffic that you want. If you don’t get the traffic you want, then down goes the spiral of online business failure.

To solve this problem, a lot of entrepreneurs rely on outsourced content. They pay writers to create articles. The problem with this is that it’s hard to find writers that can emulate your style and tone. It’s hard to get them to create content that perfectly matches your brand. It can also get expensive if you are running with a minimum budget. Content control is import for shaping your brand and website.

Then what can I do an as entrepreneur with no ideas?

Slow Down, There’s Good News

You don’t need to be a professional writer to create high-quality content for your site. Writing content for blogs, ads, web pages, and sales copy is a skill that you can develop over time. Be patient and continue to posting, writing, vlogging, and exploring new ideas to create content. 

Here are 4 tips that you can learn how to dramatically improve the quality of your writing and drive reader engagement.


4 Tips to Dramatically Improve the Quality of Your Content


Make a List of the Topics That You’ll Cover

Before you start writing your article, you should make a list of the main topics, tips, or ideas that you want to discuss. Use this list to create your sub-headers.

This same rule applies whether you’re writing a blog post, website copy, a product review, or sales copy. For example, with sales copy, you’d make a list of the features that you want to discuss. These would then become individual paragraphs with their own sub-header.

The sub-headers break up the content and make it easier to read. This also helps you stay on track and remain focused on the initial purpose of your content. Here’s a basic outline:

Main Idea 1

  • sub-header idea 1
  • sub-header idea 2

Main Idea 2

  • sub-header idea 1
  • sub-header idea 2

If you have even just the title of the idea you want to write about start there. Write it down and then make a list of possible sub-header ideas underneath. You’d be surprised how the older we get, the less we use the practical organizational skills learned during grade school. Perhaps you should’ve paid more attention during Mrs. Brown’s writing brain storming lecture. When’s the last time you used a venn diagram? A venn what? Here are a helpful link that can help you brainstorm some ideas:

Gliffy’s Venn Diagram Creator

Or go old school with pen and paper, sticky notes, or white board. Sometimes physically writing out your ideas will help you organize your content flow.


Present the Main Problem at the Beginning of Your Content

Always start your content with the main problem that you’re about to address. For example, at the beginning of this article, I mentioned that the biggest obstacle is generating fresh content. These tips help you learn how to overcome this problem by creating your own content.

Address the problem early, possibly identify a few pain points of your readers, and then mention how this article will help solve the problem.

That is the overall structure of your opening paragraphs. You’re getting the reader’s attention by identifying a problem and then you’re telling them how you’ll solve it.

Think of problems that your readers will be interested in finding answers for. This will be an opportunity for you to dive deeper into the niche you chose and really create quality content around it. A lot of online sites get involved in niche’s where they are not 100% sure if they want to pursue it for the long road. Basically it is a test niche and to see if they can create a reader base around it. Although I do not recommend this method, the truth of the matter is, almost 8 out of 10 people start their sites in this way.

There’s more than one problem to solve for any niche. Do some research and try and find some and present them at the beginning of your post. That way you have the focus of the post set and the rest of the content can flow from that.


Use Short Paragraphs to Improve Readability

There are several factors that determine readability. First, you need to think about the structure of your content. As mentioned, including subheaders can help break up the content. Adding images and graphics can also help with this.

But, there are a few other ways to improve readability and they all have to do with your writing. You need to use short words, sentences, and paragraphs. Though, the paragraphs are the biggest concern.

Typically, you will want an average paragraph length of 2 to 3 sentences. Preferably, the sentence length should be less than 12 words. You can also replace long words with shorter synonyms.

Don’t make the mistake of over-explaining a topic. I tend to do this a lot by going on and on about a topic because I feel like it needs to have more explanation because in my mind that’s what I think readers are interested in and I try to analyze an issue from multiple angles so that it will give the read the best possible answer leaving them completely satisfied with what they just read.

If you’ve gone over 2 lines with no period, you wrote too much. Learning to keep the focus of your reader is a skill. Develop your style and continue to utilize it throughout your content. By using short paragraphs, you’ll find it easier to remain focused on the main points that you want to address.


Don’t Edit Your Content Until You’re Done Writing

Hold off on editing your content until you’ve finished your initial draft. If you start editing as you write, you’ll find that it takes much longer to finish writing.

I heard a great quote: “writers write”. Short and simple. Straight to the point. Describes the verb of the noun that we are. Just write. Who cares if it sounds stupid or horrific. Just write. Edit later. You’ll find that once you filled a certain amount of space, there is a huge weight lifted from your shoulders because you have that feeling of accomplishing something. When you’ve come to that point, only then start editing.

After you’ve finished writing, remember to proofread. Use the spell checker in your word processor and then read the entire content line by line. This will help you catch any grammatical errors that weren’t found by the spell checker. Don’t rush your content editing. This is where you want to spend careful time editing and actually organizing the quality of your content.


Bonus Tip – Remember, It Will Never Be Perfect

You’ll post your content, wake up the next morning thinking, “why did I write that”?! Sure you can always go back and re-edit but what’s done is done. You have a piece of content posted, now focus on the next. If you’re too stuck on one article, you’ll never develop the discipline that all writers needs to have, the discipline of learning when to move on.

It will never be perfect and it shouldn’t The value of your content is within the content and your audience will get that don’t worry.

You now have a few tips that can help you generate better content. It’s not difficult, but it will require practice, patience, and persistence. Quality content is built up over time and trust me, you will find inspiration from it everywhere once you find your groove.

Keep writing, keep blogging, keep producing.


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